RADIO ADS AND TAGGING
NOTES:
Altering radio creative from its final product is strictly forbidden and should only be co-branded appropriately in the designated tagging slates.
Please contact the Touchstone Energy® staff for more information on radio content alteration.
CO-BRAND TAGGING
Here are a few examples to consider when producing radio spot tags that include one or more co-ops.
Single Cooperative Advertising
For radio commercials where only one cooperative is being advertised.
Multiple Cooperative Advertising
For radio commercials where more than one cooperative is being advertised. If the number of cooperatives takes more than three seconds to record, you can:
• Record more than one version of the radio commercial and rotate the schedule
• Identify the participating cooperatives as a group
Examples of Radio Ads
